Intune via ConfigMgr allows you to easily deploy out Windows Store applications to Windows 10 phone devices. When pushing out these apps via the type ‘Windows Phone app package (in the Windows Phone Store)’, a link is created to the app in the store, taking the user directly to the app to allow install.
The steps to achieve this are highlighted here.
Go to the Windows store for phone apps and search for the app you wish to deploy to devices. Copy the URL as you will need this when configuring the app.
In the ConfigMgr console navigate to the Software Library workspace and go to the Application Management>Applications node. Right click and choose ‘Create Application’.
In the Create Application wizard select the type ‘Windows Phone app package (in the Windows Phone Store)’ and paste in the URL of the app in the Location field.
The application information will be imported
Enter any app information and click through the wizard.
When the application has been created, right click it and choose ‘Deploy’
Select the collection to deploy to, in this case I am deploying to all my Intune users.
You won’t be able to distribute to DP’s for this app.
I’m making the app available to users.
Soon after the app will become available in the Company Portal on the Windows 10 phone.
Selecting the app will open the app details window and a link to ‘View in Windows Store’ will be enabled.
Tapping the button will open the Windows Store directly at the app. Selecting the ‘Get’ button will download and install the app on the device.
SCCMentor - Paul Winstanley 
Thanks a lot for sharing this post as it has been very helpful.